As you will all know by now, I love New Zealand fashion. Many people complain about the poor choice of clothes choice in the country - which I agree to a certain level (there is a real lack of good high street stores, for example H&M and Topshop) - but when it comes to designer clothing or boutiques, New Zealand scores pretty highly.
A good example of this is Ruby Boutique; located in an array of stores around the country (my favourite being the Wellington branch, set in an old bank arcade).
Ruby oozes cuteness, quirkiness and appears effortlessly cool. I adore their use of colour, shapes and attention to detail:
penelope PJ set blouse
The styling is great too, so simple, yet so effective; the relaxed, loose clothing mixed with the chunky brown heels = love. I want to wear this outfit whilst exploring Paris on a spring afternoon... A girl can dream.
Here are a couple more of my favourite Ruby ensembles taken from their Spring/Summer 10/11 collection:
top cat hat
I don't know about you - but I want to be a Ruby girl.
Become as obsessed as I am and follow them on twitter, facebook and check out their beautiful blog for more inspiring finds.